Mobile game events come in all shapes and sizes.


Whether they're seasonal events celebrating Christmas and Halloween, non-recurring and recurring live events, or promotional collaborations with non-gaming brands, developers across the world are utilizing them in creative ways to boost their revenue and player count.

Perhaps it's no surprise to learn that 90% of the top-grossing 100 mobile titles use seasonal events, whereas 40% of the top 100 in the US iOS market are collaborating with brands for partnership events. The great thing about events is that their various implementation methods mean they can be used in pretty much any genre of game.


As the mobile gaming market continues to grow, events such as those featured in this report will only become more popular, especially with so many brands trying to establish themselves in the gaming world. The challenge to developers is figuring out which events are worth exploring and which mechanics are worth implementing as part of an engaging and rewarding online ecosystem.

In this report, we'll take a closer look at what developers are doing right when it comes to events and how to best monetize these events with the most effective gameplay features and implementations.